Monday, February 24, 2014

Coffee Wars - McDonald's brings back a week-long promotion of free coffees all day from Feb. 24 - Mar. 2


Few things in life are truly free with no strings attached.  McDonald's coffee is the exception, at least, during their insane week-long promotion currently running from February 24 to March 2 all across Canada. This is not the first time McDonald's has served up free small coffees all day in the city with upgrades to medium and large for 30 and 50 cents respectively.  No doubt a ploy to steal away market share in the coffee business from the likes of Tim Horton's. In fact, McDonald's Canadian share of the roughly $3.3-billion out-of-home coffee market has more than doubled to 10.3% in just four years (1).  The coffee war is alive and well in Canada with the consumer benefiting from all of the fallout. 

Every free coffee comes in a standard McDonald's cup with a coffee sticker and a detachable card (to apply said stickers).   So theoretically, 7 free coffees results in a free medium hot drink that can be used after the week-long promotion ends.  Insane isn't it?  So drink up Canada!  Just don't forget to stay hydrated after consuming all those coffees!

(1) Strauss, M. (2013, February 23).  Can Tim Hortons fight off McDonald's attack?  TheGlobeandMail.com.  Retrieved February 25, 2014, from http://www.theglobeandmail.com/globe-investor/can-tim-hortons-fight-off-mcdonalds-attack/article8993325/?page=1