Wednesday, March 26, 2014

Celebrate the New Launch of the Nespresso VertuoLine at Eaton Centre with a Free Customized Drink!

Toronto Eaton Centre
220 Yonge Street
M5B 2H1

This past Monday, two beautifully designed Nespresso pop-ups, opened up on the second (in the centre of the mall near Swarovski) and third (at one end of the mall near Zara) floors of the Eaton Centre to celebrate the launch of their new VertuoLine machine!  


According to the reps, the machine uses Nespresso's newly patented Centrifusion Technology, which yields a richer, more generous crema (foam) than the bar pressure technique used in their older models - perfect for espressos, lattes, and cappuccinos.


There was plenty of buzz at the pop-up Monday night.  At times, the wait to experience the taste of the new drinks produced by the VertuoLine was up to 20 minutes.

Once you are inside, reps allow you to interact with a large vertical touch screen to discern your coffee preferences such as the type - coffee, espresso, latte, or cappuccino and intensity: 1-10.

The screen spits out which Grand Cru pod is right for you and a rep brews a full-sized sample right before your eyes in a reusable plastic cup with lid.  If you get a latte or cappuccino, the reps also demonstrate the Aeroccino, which froths milk in less than 30 seconds with just the touch of a button.  It looks like a stainless steel cylindrical "kettle" with a handle.


Pictured below is a latte made with the Altissio Grand Cru pod (full-bodied and creamy, intensity level 9):


Try yours today!  The Nespresso VertuoLine pop-up will be at the Eaton Centre for the next 3 weeks.  The VertuoLine costs $299 on its own and $349 with the Aeroccino.